Concept Car Of The Day: 1998 Chevrolet AdVenture Concept - AllCarIndex

Concept Car Of The Day: 1998 Chevrolet AdVenture Concept

Jun 22, 2024

The year was 1999 when the Chevrolet AdVenture concept vehicle made its debut at the North American International Auto Show in Detroit. Created with active lifestyles in mind, the AdVenture promised to cater to outdoor "adventurists" seeking a vehicle that could "do it all." But what truly set this concept vehicle apart was its interior -- designed and produced by Johnson Controls.

Johnson Controls worked closely with Chevrolet's brand team to create an interior that targeted the "now generation" and offered a range of features for outdoor-oriented individuals and families. Nathan Young, group vice president of worldwide new product development, marketing planning, and industrial design for Johnson Controls, described the AdVenture vehicle and its interior as "breakthrough approaches" that could potentially create a new vehicle market niche.

The interior of the Chevy AdVenture boasted a multitude of features designed to enhance the overall driving experience for active individuals. From full-featured RECARO seats to a pull-out bike rack, a slide-out utility table, an on-board video entertainment system, and multiple storage areas for gear and tools, the AdVenture was equipped to handle any adventure that came its way.

The interior of the AdVenture was not only functional but also versatile and flexible. The floor was covered with interlocking rubber overlays that were easy to clean and durable enough to withstand the elements. The vehicle also featured innovative products from Johnson Controls such as the AutoVision video entertainment system, the HomeLink Universal Transceiver, and an electronic tire-pressure monitoring system.

The back of the Chevy AdVenture interior was particularly impressive, featuring a pull-out bike rack with a wire basket for storage, an integrated slide-out utility table, and a rear cargo net for additional storage space. These features were all designed to make the AdVenture as flexible, functional, and fun as possible for its occupants.

Fred Schaafsma, vehicle line executive for General Motors, credited Johnson Controls designers and engineers for drastically changing the minivan's brand identity by redesigning the interior of the AdVenture. He praised the collaboration between the two companies, highlighting how Johnson Controls helped extend the brand image of a Chevrolet minivan by showcasing the versatility of the vehicle.

The Chevy AdVenture went on to be displayed at the Johnson Controls' NAIAS technology and product exhibit, where it received acclaim from industry officials and journalists alike. Johnson Controls, a global leader in automotive systems and facility management and control, had successfully showcased their expertise in creating a cutting-edge interior for a mainstream vehicle that set new standards for innovation and functionality.