2007 Faurecia Premium Attitude

Premium Attitude: automotive perfection

Drawing its inspiration from the Tatra 603 limousine, the "Premium Attitude" concept car reflects Faurecia's innovative streak in terms of industrial design and engineering. Embodying the very latest trends in design and technology, Premium Attitude provides a glimpse into automotive perfection that global automakers can use as a blueprint for the vehicles of tomorrow's world.

Faurecia is the only automotive supplier to successfully create a concept car that features innovations representing each of its core businesses. Called "Premium Attitude", this concept car showcases the expertise and innovative streak of the leading supplier's designers, engineers and technicians. Premium Attitude is the gateway to a world of sophistication, comfort and sensation built upon superior expertise in production lines, materials and cutting-edge technologies.

The first sensation delivered by Premium Attitude is the plush comfort, accentuated by the trim that runs seamlessly from the seats to the doors and the side armrests. The slim-line seats feature harmonious curves inspired by the Zanotta Lama lounge chair. Just like the clean lines of the self-supporting instrument panel, the ambitiously designed seats simply breathe space. The lighting effects contribute to the general ambiance, even as far as the storage compartments, emphasized with a warm red light and highlighted by a white courtesy light. The final touch is the light wooden components on the inside of the doors and the back of the seats.

Imaginatively comfortable

As soon as the door is opened, the cushion of the driver's seat rises, making it easier to get in and out of the vehicle and improving side support. The rear seat is ready to welcome passengers: the headrests come to life and the seat cushions automatically adjust their firmness, depth and sitting angle. The central armrest rises from the base at the simple press of a button. The driver's asymmetric seat features a side armrest that moves forward and backward with the driver's movements and can also be adapted diagonally towards the front or back. The bulb-shaped air vents deliver optimal airflow using a technology inspired by the aeronautical industry. The vents are integrated into the rear seats towards the top of the back rest.

Intuitively functional

A 100% Premium concept is the "magic wave", which can hide part of the dashboard in one smooth movement. The driver can therefore select the information available at any given time. The driver is also free to use various mobile devices via a single Bluetooth control unit built into the driver's armrest. Another groundbreaking feature, the trunk floor and the top of the bumpers slide like drawers towards the outside of the vehicle, thereby improving access to the innermost depths of the trunk!

One day, your vehicle will adopt the Premium Attitude - you can bet on it!

source: Faurecia