GENEVA 2013 - Rolls-Royce Wraith - teaser #5/5 - AllCarIndex

GENEVA 2013 - Rolls-Royce Wraith - teaser #5/5

Feb 26, 2013

rolls-royce has issued the following press release:

rolls-royce motor cars today confirms that its new model wraith will be a fastback, and has issued the final image, in the series of teaser images, before wraith’s launch in geneva. this illustrates the three lines that underscore the car’s striking profile.

giles taylor, rolls-royce motor cars design director explains:

the purposeful fastback profile is wraith’s defining element.

inherent in the graceful line that sweeps from the top of the screen to the very rear edge is the promise of fast, yet effortless touring. yet, perhaps my favourite aspect is the expressive gesture that comes from the side window graphic, gliding through wraith’s glamorous coach door.

it works with a strong sense of linear purpose from the shoulder line, which has the promise of potential like the athlete in the starting blocks. in contrast, the line that cuts through the shoulder line is a little more artful and adds that certain air of effortlessness to wraith’s dynamic statement.

in my view the most successful designs always come down to three or four lines.