Concept Car Of The Day: 2016 Volvo Concept 40.2 - AllCarIndex
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Volvo provided the first look at its new range of smaller cars in an exciting unveiling. The premium car maker revealed two new concept cars that marked the official launch of its global small car strategy. The 40 series concepts showcased how Volvo planned to expand into the premium small car market with bold design and cutting-edge technologies.
The concept cars were the first to be built around Volvo’s new Compact Modular Architecture (CMA), allowing designers and engineers to explore new directions. The Senior Vice President of Design, Thomas Ingenlath, described the new cars as having a youthful and engaging urban character that sets them apart.
Volvo’s small car strategy was an essential part of its global transformation plan. The company aimed to compete with its premium competitors within the next four years, with a focus on electrification. The new global small car range was set to include a pure battery electric vehicle and Twin Engine plug-in hybrid variants.
Dr Peter Mertens, Senior Vice President of Research & Development, emphasized Volvo’s modular approach to vehicle architecture and powertrain development. The introduction of a battery electric powertrain variant was a significant step in the company’s electrification efforts.
In addition to their daring design and electrified options, the new cars would offer innovative connectivity services, advanced safety features, and Scandinavian interior design. President and Chief Executive, Håkan Samuelsson, highlighted the potential for market penetration in a growing segment.
The first new 40 series car was expected to go into production in 2017, as Volvo continued its strong start to the year in terms of sales and profitability. With revenues and global sales on the rise, Volvo was working towards its medium-term goal of selling 800,000 cars a year. The company was on track to achieve its ambitious targets.
