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In 1969, a new and groundbreaking series of car design competitions was born when IBCAM and The Daily Telegraph Magazine's Editor, Mr. John Anstey, first discussed the idea. This idea eventually became the British Styling Competition, with the goal of showcasing British car body design which had been overshadowed by Italian stylists in recent years.
By October 1970, plans were finalized for the first British Styling Competition, with major British car producers like Ford, British Leyland, and Chrysler on board. The inaugural competition sought designs for a 2-door GT car based on Ford "Escort" mechanical units, and the entries were evaluated by a panel of esteemed experts in the British Motor Industry and Italian designer A. de Tomaso.
The winner of the first competition was Michael Moore of Chrysler UK, under the pseudonym "Cirrus". His design was displayed at the 1971 Earls Court Motor Show, where the awards were presented by the renowned Sir Barnes Wallis.
The highlight of the competition was the actual roadworthy car built from the winning design, named "Cirrus", which was on display at the IBCAM Daily Telegraph Magazine stand. Special thanks were given to those involved in making "Cirrus" a reality.
The second competition, based on Austin Maxi mechanical units, has since been held, with the winning designs also on display at the Motor Show.
"Cirrus", built on a Ford Escort underframe with RS.1600 power and mechanical units, featured a low-profile design with a "Kamm" tail and wedge aspect from the rear view. The sleek and purposeful styling included unique features like framed curved windows, a hinged fastback style backlight, and attractive front and rear bumpers.
The car, with a steel body construction and stylish interior, was a true embodiment of British design prowess. With intricate details like contoured front seats, adjustable rear seats, and fully carpeted floors, "Cirrus" was a testament to the skill and creativity of British car designers.
In conclusion, the British Styling Competition not only showcased the talent in British car design but also brought innovative and aesthetic designs to life. The legacy of this competition continues to inspire designers and car enthusiasts alike.
