Concept Car Of The Day: 1967 Dodge Deora - AllCarIndex
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The radical Deora customized truck was based on the Dodge A-100 pick-up truck and fabricated in metal by the Alexander Bros. of Detroit. The windshield rose up like a tailgate on a wagon, allowing the lower front section short of the headlights to swing open. At the same time, the steering gear swung to one side for easy driver entry and exit. The engine instruments were located on a panel to the left of the driver, with the tachometer and speedometer housed on a center console. The Deora was powered by a slant six-cylinder engine, with the option to fit a 318 V-8.
The spectacular Dodge Deora was a one-off custom built in 1967 by the Alexander Brothers. Inspired by a design by Harry Bentley Bradley, the Deora featured a futuristic cab-forward pickup design that wowed audiences at the Detroit Autorama, winning numerous awards including the prestigious Don Ridler award.
The Deora's unique design included a front opening windshield, a split door setup, and a folding horizontal strut for the steering column to allow for easy access to the cockpit. The interior featured contoured bucket seats trimmed in pleated leather, with the instrument panel relocated to the driver's side door.
After being displayed by Chrysler at auto shows, the Deora made its mark as one of the first 16 Hot Wheels model cars, captivating the imaginations of children across the country. The real Deora continued to impress, winning awards at car shows and receiving a new lease on life in 1998 with a restoration to its original 1967 appearance.
Today, the Deora remains a timeless classic with a unique design that still looks futuristic over 40 years later. Its iconic status as a groundbreaking custom truck makes it a highly sought after collector's item for automotive enthusiasts around the world.
