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Key Message
Everyday Needs - 3e, an interior concept from Johnson Controls, responds to emerging priorities through a cross-section of generations.
Benefits
3e was an everyday car created by placing value on:
1. Overall Architecture
2. HMI Cockpit
3. Rear Seating System
4. Materials
The theme of 3e was to create a real and perceived space, using simplified forms surrounded by negative space to achieve a clean, consistent look. The goal was spaciousness with plastic surfaces only (no vinyls, foams, or metal/wood trim) for usability & cleanability with a fresh, modern look. The 3e concept supported various modes of use differently. The cockpit area could transform to suit guests or solitary drivers. Time spent ‘parked’ was considered, to help consumers make ‘waiting’ more constructive, and make the car a better place for short-term ‘escapes’.
1. Overall Architecture
3e attempted to leverage future power train developments to provide benefits that consumers can recognize. Current hybrids went to great lengths to communicate differences that are largely invisible to the consumer. The overall architecture was ‘small/tall’, a tall car filling a Golf-sized footprint. 3e was asymmetrical in layout to achieve the best balance of everyday functionality and to communicate to consumers how uniquely spacious and livable this compact concept was.
2. HMI Cockpit
Steer-by-wire, relocated HVAC, and an articulating central display allowed controls and features to adjust to the driver, and unique storage to appear when needed.
Part of the concept of ‘economy’ involveed affording new consumer priorities like electronics by simplifying other areas like seating structures by employing drive-by-wire technologies. 3e achieved a clean, open appearance, with concealed storage and a ‘floating’ IP that allowed natural light to flood the footwell.
3. Rear Seating System
The rear seat had a supported swing arm behind the sidewall trim, leaving open space underneath. The seat offered three positions: High child position, lower adult position and flat load floor. Stadium functions were available at all levels.
4. Materials
A goal of 3e was to ‘clean-up’ surfaces throughout the interior, and leverage Multi-Color Injection Molding to achieve a look where unadorned plastic was acceptable without applied skins and foams. This provided benefits in weight, cost, recyclability and reduction of materials overall.
source: Johnson Controls