2001 Hyundai TB (Think Big) - AllCarIndex

Original name: 현대 TB

Hyundai is a newcomer to the Japanese market, as it has only been on sale there for one year. Although the Korean company has had a tough time making inroads into the world’s toughest marketplace, it is convinced it can do well. Its strategy is to design products to meet Japanese tastes by expanding its localization of products. Hyundai is a major sponsor of the all-important World Cup series next year, which will be jointly hosted by Korea and Japan. It is convinced that the coverage it receives from the event will help build awareness in Japan for its cars. Hyundai officials feel that the production version of the TB ("Think Big") concept car will be an ideal vehicle for sale in Japan as well as Europe.

source: www.thecarconnection.com