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2023
BVLGARI Aluminum Vision Gran Turismo and Two 10th Anniversary Limited Edition Watches Unveiled at the World Finals 2023 in Barcelona
On December 3, the illustrious custodian of time, BVLGARI, graced the world with the unveiling of the striking BVLGARI Aluminum Vision Gran Turismo virtual concept car, an epoch-making event that unfolded during the immersive broadcast of the Gran Turismo World Series World Finals 2023.
The BVLGARI Aluminum Vision Gran Turismo, draws profound inspiration from the revered BVLGARI Aluminum watch of 1998, channeling its essence of elegance and innovation. Infused with the shared spirit of athleticism, intelligence, and necessity, this virtual creation embodies a harmonious blend of precision and superior craftsmanship.
The shapes, materials, colors, and the overall design language of the car are directly inspired by the spirit and combination of graphic lines of the Aluminum watch. The barchetta body style is an archetype of sportiness which expresses dynamic movement, lightness, and performance.
The epic collaboration between BVLGARI's Product Creation Executive Director, Fabrizio Buonamassa Stigliani, and the iconic Fabio Filippini, renowned for his influential role as the former Design Director of Pininfarina, served as the heartbeat behind the creation of this exceptional marvel!
The body design, an exquisite fusion of pure, geometric shapes pays homage to the rich Italian tradition of car design—oozing with creativity and brimming with character. It's a seamless integration of iconic elements that include a sporty three-spoke steering wheel and walnut dashboard, reminiscent of the glory days of 1960s and 1970s Italian concept cars from the legendary "Carrozzeria."
The result is a timeless masterpiece that's unique and undeniably Italian in its innovative conceptual spirit. Its expression of style and coolness transcends all the temporary fashions and short-term trends to affirm itself as a pure expression of BVLGARI DNA.
The BVLGARI Aluminum Vision Gran Turismo will be added to Gran Turismo 7 in 2024.
