After selling several models of cars in their stores since the turn of the century, the Koehler Sporting Goods Company in New York City decided in 1910 to build a better model car than what they were selling. They started building both cars and trucks under the name of Koehler. The Koehler car was a 40-horsepower, four-cylinder touring model on a 112-inch wheelbase. In 1913, the company dropped the car in favour of producing only trucks, which were made until 1923.