Birch MotorCars Inc. was an American automobile manufacturer based in Chicago, Illinois, that operated from 1916 to 1923. The company was known for its unique mail-order sales model, which primarily targeted customers through advertisements in pulp magazines and monthly journals, such as Popular Mechanics. This approach was similar to that of another Chicago-based company, BUSH.
The Birch Motor College served as the company's center of operations and functioned as a technical institute where students participated in the assembly of Birch vehicles. The cars were constructed in collaboration with other automobile manufacturers, including Crow-Elkhart of Elkhart, Indiana, and Seneca of Fostoria, Ohio. Birch offered both four-cylinder and six-cylinder models, utilizing engines from various suppliers, such as Beaver, Herschell-Spillman, Lycoming, Ir Roi, and Supreme.
In addition to their assembly training, students at Birch Motor College were encouraged to sell the cars as part of their education. They had the opportunity to earn their own Birch vehicle by selling a specified number of cars, and they were also granted Birch agencies in their respective communities to facilitate sales.
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