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The Cubitt featured a simple and rugged construction, and was produced using new mass production techniques to enable it to compete on price with cheap American imports, but despite being generally considered good value for money, sales of the Cubitt never reached a level where the company made a profit. Only 3,000 vehicles of various models were manufactured during the six year life of the company, far fewer than the original sales estimate of 5,000 a year. After a series of difficulties — including the death of the Managing Director in a motoring accident — the company folded in 1925.