Bulgari, primarily known as a luxury jewelry brand, briefly ventured into the automotive industry in the early 1990s. In 1990, Gianni Bulgari, the founder of the brand, placed an advertisement seeking drivetrain and component suppliers for a new high-performance luxury car. This initiative marked the brand's attempt to diversify beyond its core business.
The project aimed to produce a distinctive two-door coupe that featured an unconventional…