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In the mid-1970s, when the world was more worried about fuel shortages than fast cars, Lamborghini had the audacity to throw a party in the middle of the energy crisis. At the 1974 Turin Motor Show, Bertone, the Italian design house known for pushing boundaries, unveiled the Lamborghini Bravo—an absolute middle-finger to the era’s economic gloom.
Underneath its angular, futuristic skin lay the heart of a Lamborghini Urraco, with a transversally-mounted engine at its core. But this wasn’t just some recycled concept. Oh no, the Bravo was a stylistic rebellion. Every inch of its sharp, aggressive body screamed innovation, particularly the fins that covered both the front and rear bonnets, enhancing cooling for the engine and radiator. And while most carmakers were downsizing their ambitions, the Bravo’s panoramic windows—another Bertone signature—offered a vision of endless possibilities.
Inside, the cabin was a swanky mix of Alcantara, a cutting-edge material that had only made its debut in the Lancia Stratos HF, giving the Bravo an avant-garde touch of luxury.
The name itself—Bravo—hints at Lamborghini’s boldness. Just like the bulls it’s named after, this concept car was designed to be aggressive, courageous, and daring. As Bertone himself said at the time, "The Bravo represents my trust in the future." Amidst fuel rationing and budget restrictions, it stood as a symbol of hope, a bet that tomorrow's world would still have room for fast, uncompromisingly beautiful machines.
The Bravo wasn’t just a car; it was a defiant masterpiece.
