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In a grand showcase of innovation and luxury, Genesis unveiled two groundbreaking concept vehicles - the Neolun Concept and the GV60 Magma Concept. The event took place at Genesis House New York, marking a significant milestone in the brand's evolution and setting the stage for its foray into high-performance territory.
The Neolun Concept, Genesis's first full-size electric SUV concept, epitomizes the brand's commitment to unparalleled hospitality and cutting-edge technology. Named after the Greek "neo" meaning new and the Latin "luna" for moon, the Neolun Concept symbolizes Genesis's vision for the future.
Designed under the principle of "reductive design," the Neolun Concept boasts clean lines and a seamless exterior, highlighted by distinctive B-pillarless coach doors that offer convenient passenger access and an expansive interior space. Inspired by Korea's iconic moon-shaped porcelain jars, the concept's exterior exudes elegance and sophistication.
Inside, the Neolun Concept blends modern innovation with traditional Korean hospitality. Drawing inspiration from Korea's "ondol" heating system, the cabin features a radiant heating system that ensures efficient heating throughout the vehicle. Luxurious materials such as cashmere and naturally dyed leather create a serene ambiance, while an advanced sound system delivers an immersive audio experience.
As part of the Genesis Magma program, the GV60 Magma Concept marks the brand's entry into the realm of high-performance vehicles. With input from racing legend Jacky Ickx, the concept promises to deliver exhilarating performance while maintaining Genesis's signature luxury and refinement.
The GV60 Magma Concept features a dynamic exterior design optimized for aerodynamics and performance. Wider and lower than its predecessor, the concept boasts improved stability and agility, making it a thrill to drive. Inside, bucket seats upholstered in premium materials and adorned with striking stitching patterns reflect the concept's sporty yet luxurious character.
Genesis's foray into high-performance territory signals a bold new chapter for the brand, one that combines speed and performance with effortless comfort and luxury. With the Neolun and GV60 Magma Concepts leading the way, Genesis is poised to redefine the automotive landscape and captivate drivers around the world.
As these visionary concepts take center stage at the 2024 New York International Auto Show, alongside other Genesis production models, they serve as a testament to the brand's unwavering commitment to innovation, luxury, and the pursuit of automotive excellence. With racing legend Jacky Ickx on board and a lineup of groundbreaking vehicles in the pipeline, the future looks brighter than ever for Genesis and its discerning clientele.