The Atholl was a British automobile brand that operated briefly between 1907 and 1908. Founded by Angus Murray & Sons in Glasgow, the company produced a limited number of vehicles during its short existence.

The Atholl was characterized as a conventional shaft-driven tourer, equipped with a 25-horsepower four-cylinder engine. One of its notable design features was a radiator shaped like a Scottish bluebell, which set it apart from other vehicles of the time. Production took place at the Craigton Engineering Works, where approximately a dozen units were manufactured.

Despite its limited production run, the Atholl contributed to the early automotive landscape in the United Kingdom.