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BUICK'S FUTURE TAPS BRAND HERITAGE
David G. Lyon, Buick's design manager at GM Design, said his team was assigned to create a versatile sedan/pickup combination by planners who saw a need for a utilitarian vehicle in Buick's lineup.
The design team took that idea and set out to create something more - what Lyon described as a "drop-dead gorgeous" design to turn the utility vehicle into what could be a beautiful flagship for Buick.
"We shaped LaCrosse to yield continuously sweeping lines with no abrupt starts and stops," he said. "Front and rear surfaces are dramatically curved to carry the viewer's eyes around the car in one harmonious gesture."
LaCrosse was created basically on the architecture of Buick's 2000 Park Avenue luxury sedan. It's shorter than Park Avenue but has similar interior space. However, its 121.7-inch wheelbase is greater by 7.9 inches. Benjamin Jimenez, lead exterior designer, said moving the front wheels forward and sharply creasing the top of the fenders "maximizes visual impact and adds tension to the car's sweepspear side sculpture." He describes the tension of the design as comparable to drawing a cloth tightly over a frame.
LaCrosse is not only a test bed for new ideas and aesthetics, it also celebrates Buick's heritage. LaCrosse has a broad stance and prominent 21-inch wheels that provide a contemporary appearance and a solid base for the sleek roofline.
Said Lyon: "Every maker is striving for its own distinctive look. Studying Buick's long history, we discovered assets that will give future Buicks instant recognition. A great example is LaCrosse's vertical-bar grille which is the modern rendition of a design Harley Earl (General Motors' first design chief) created for the 1938 Buick Y-job, considered the industry's first true 'dream' car. Of course, that vertical-bar treatment became famous on Buicks of the 1940s and early '50s and has been a design cue on many recent Buicks."
The sweepspear side sculpture is another example. The first sweepspear, which appeared on some 1949 Roadmasters, was a bright metal side decoration that began in the front fender as a slim horizontal molding and became wider as it swept in a downward curve along the doors. It dipped to the base of the leading edge of the rear fender, and then kicked up over the rear wheel openings. The look, echoed in side sculpture, became prominent in the 1950s.
"Portholes" (officially called ventiports) - another classic Buick design cue, this one also dating to 1949 - are functional as well as decorative, venting LaCrosse's engine compartment. And cross-car rear lighting, also a Buick brand cue, repeats the strong elliptical theme at the front of LaCrosse.
BUICK LACROSS CONCLUSION
According to David G. Lyon, Buick's design manager at GM Design, "LaCrosse is a preview of Buick's look for the near future. Our intention is to bring glamour and drama back into car design."
Buick General Manager Roger W. Adams linked LaCrosse to Buick's most recent concept vehicles, the 1998 Signia, a multiple-activity vehicle, and the 1999 Cielo, a "no-compromise" convertible with hard roof panels that retract on permanent roof rails into the rear compartment. (Cielo is pronounced see-A-low and means "sky" in Spanish).
"LaCrosse builds on Buick's brand heritage and the Signia and Cielo concepts to define a potential direction for our future flagship," said Adams. "The sheer creativity embodied within this no-compromise design demonstrates how we expect to deliver exceptional comfort, style and functionality in the same highly versatile automobile."
Buick LaCrosse: Specifications (preliminary)
Vehicle type: five-passenger family sedan with advanced features and enhanced versatility
Chassis layout: transversely-mounted engine, front-wheel drive
Construction: unibody with rubber-isolated front and rear subframe and multiple roof and cargo bay configurations
Engine: 4.2-liter DOHC 32-valve V-8.
Horsepower: 265 at 5600 rpm (est.)
Torque: 284 lb-ft at 4000 rpm (est.)
Transaxle: Hydramatic 4T80E, electronically controlled four-speed automatic
Steering system: Magnetic variable-effort, rack-and-pinion with computer-controlled power assist
Front suspension: strut type, coil springs, anti-roll bar
Rear suspension: semi-trailing arm with toe-control links, coil springs (with air-assist automatic leveling), anti-roll bar
Brake system: four vented and cross-drilled Brembo discs, Brembo four-piston calipers, ABS, power assist
Wheels: 9.0x21-inch polished aluminum with brass-toned accents
Tires: Michelin run-flat
Dimensions: (in./mm. except where noted)
Wheelbase: 121.7x3090
Length: 204.4x5192
Width: 76.9x1952
Height: 57.5x1461.3
Track, f/r: 65.4/1660 / 64.8/1646
Cargo load floor: 40.0x96.0 / 1016x2438