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Haberer & Company, who were well known in Cincinnati for their wagons and carriages, decided to move into the motor vehicle market with the Cino.
The Cino was conventional, but well-crafted and assembled, and offered in several body styles, including roadsters and tourers, and powered by either a 4-cylinder or 6-cylinder engine. The company used motor racing to promote the car, with stripped-down racing versions being successful in many-dirt track events.
The end of production in May 1913 had nothing to do with mismanagement or falling sales - the factory was built close to the Ohio River, and a big flood at that time had inundated the factory and made continuing production impossible.