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Driving fun in a new dimension: The MINI Rocketman Concept.
The creation of innovative concepts for urban mobility has seen MINI grow into the successful brand we know today. A constant stream of new ideas from its beginnings more than 50 years ago to the present day have ensured that driving fun has continued to grow even though space on our roads has become ever tighter. Underpinning this success has been the creative use of space, a principle that enters new territory with the MINI Rocketman Concept. The study car, which will be revealed to the public worldwide for the first time at the International Geneva Motor Show (3 – 13 March 2011), harks back to the clas-sic Mini in terms of its exterior dimensions, while its technology points to the future of automotive design. A 3+1-seater with 3 doors and a length of just over 3 metres (approx. 10 ft.), the MINI Rocketman Concept responds to the fundamental requirements of mobile lifestyles in the big cities of the future by pooling the brand’s core values in concentrated form. Ingenious functionality, smile-inducing agility, exceptional efficiency and irresistible design come to-gether into an extraordinarily attractive and groundbreaking, yet typically MINI, subcompact car concept for the premium segment.
Click here for the rest of the press release and for the pictures of the Mini Rocketman Concept.
video: BMW