Volkswagen ID. CODE Concept Debuts at Auto China 2024 - AllCarIndex
In an ambitious move aimed at captivating the Chinese market, Volkswagen is unveiling its groundbreaking design language and cutting-edge technology through the ID. CODE design show car at Auto China 2024. This unveiling marks a significant milestone in Volkswagen's commitment to delivering unparalleled experiences to Chinese consumers. With a sharp focus on local preferences and needs, Volkswagen is poised to redefine mobility in the world's largest auto market.
The ID. CODE design show car, set to debut at Auto China 2024, embodies Volkswagen's dedication to understanding and meeting the demands of Chinese customers. Its aesthetics offer a glimpse into the future of electric SUVs, boasting a design tailored specifically for the Chinese market. Equipped for Level 4 fully autonomous driving, the ID. CODE represents Volkswagen's vision for the future of mobility in China.
Central to Volkswagen's strategy is the introduction of the ID.UX sub-brand, designed to appeal to younger Chinese consumers with its all-electric, lifestyle-oriented models. This sub-brand not only signifies Volkswagen's commitment to innovation but also its understanding of the evolving preferences of the Chinese market.
Thomas Schäfer, CEO of the Volkswagen brand, emphasizes the company's dedication to building on its 40-year legacy of success in China. He highlights three key pillars of Volkswagen's strategy: a comprehensive product portfolio focused on electrification, a tailored brand and design language for Chinese consumers, and strategic partnerships for local technical development to drive innovation.
Looking ahead, Volkswagen plans to expand its product portfolio in China significantly. By 2030, over 30 new Volkswagen models across all powertrains and segments will be introduced to cater to diverse consumer preferences. This expansion includes the introduction of electric versions of existing models and the development of new plug-in hybrids with extended electric ranges.
The ID.UX sub-brand will play a pivotal role in this expansion, offering unique vehicles tailored to the needs of Chinese consumers. With the first model, the ID.UNYX, set to debut in 2024, Volkswagen aims to capture the imagination of a new generation of Chinese drivers.
Furthermore, Volkswagen is intensifying its local development efforts in China to drive greater innovativeness and accelerate product development cycles. By collaborating with local partners such as XPENG, Horizon Robotics, and Thundersoft, Volkswagen is leveraging the expertise of Chinese technology companies to enhance its offerings in autonomous driving, infotainment, and connectivity.
In conclusion, Volkswagen's strategic focus on the Chinese market underscores its commitment to delivering innovative solutions and unforgettable experiences to Chinese consumers. With a blend of cutting-edge technology, tailored design, and local partnerships, Volkswagen is poised to lead the way in shaping the future of mobility in China.
